In order for your employees and their families to benefit from RightNow Media @ Work, they need to know about it! Frequent, ongoing communication is crucial in using this resource most effectively. Listed below are several of the best ways to create a culture of care.
First and foremost: get them on the app! Over 80% of RightNow Media @ Work traffic comes through our apps on iPhone, iPad, Android, AppleTV, Amazon FireTV, and Roku. This makes RightNow Media @ Work a more personal resource, so they can use it on their lunch break at the office, at home before they go to bed at night, or at the gym. Even for those less tech-friendly, we find that the app is a better experience for them. It is more condensed and easier to find and watch content than the website.
If they have kids, it could replace secular entertainment. They could watch our “Just for Kids” library in the backseat of the car, at the restaurant waiting for the food, at the doctor’s office waiting for your appointment, or on the TV at home for their daily entertainment.
Some businesses have seen success with inviting people to bring their device to the office if they need help downloading the app.
Try recommending or advertising specific resources. If you can get them excited about some of the resources, it will give them a reason to keep logging in.
An occasional plug in staff meetings is best to reinforce the message. All our RightNow Media @ Work Originals have downloadable trailers to help with this!
All our studies have Facebook and Twitter functionality built-in, allowing you to share specific content through social media. All the trailers for our RightNow Media @ Work Originals have an embed code, as well, to put in internal communications.
Simply word-of-mouth is always a powerful way to let employees know what’s available. If you or other leaders know someone is dealing with something specific or maybe just needs some encouragement, you can refer them to RightNow Media @ Work.
It’s important to keep RightNow Media @ Work visible year-round, so, even when you’re not actively promoting it, your employees are reminded about it. Some companies have worked it into their employee handbook or leave info about RightNow Media @ Work in employee break rooms.